Client: MotorWeek Industry: Media/Broadcasting Services Provided: Website Design, Website Development, Ongoing Support
Overview
MotorWeek, a beloved automotive television series produced by Maryland Public Television, has been delivering in-depth car reviews, automotive news, and related content to enthusiasts and the general public since 1981. As the digital landscape evolved, MotorWeek recognized the need to upgrade its online presence to better serve its audience and stay competitive. This led them to partner with Sutter Group for a comprehensive redesign and redevelopment of their website.
Challenge
MotorWeek’s existing website, though functional, was outdated both in design and technology. The user experience needed improvement, and the site had to be optimized for modern devices and platforms. Additionally, the website had to effectively manage and display a vast archive of video content, car reviews, and other media assets, all while maintaining the brand’s identity and catering to its loyal audience.
Specific challenges included modernizing the User Interface (UI), Improving Content Management and Enhancing User Experience (UX), and SEO Optimization
Results
Increased Traffic: The site experienced a notable increase in organic traffic due to improved SEO and better content accessibility.
Enhanced User Experience: The modern, responsive design led to longer session durations and lower bounce rates, indicating a more engaged audience.
Streamlined Content Management: MotorWeek’s team now has the tools to easily manage and publish content, allowing them to focus more on content creation rather than technical challenges.
Positive Feedback: The redesign received positive feedback from both MotorWeek’s audience and internal stakeholders, who appreciated the modern look and enhanced functionality.
Ongoing Support
Sutter Group continues to support MotorWeek, providing regular updates, maintenance, and additional enhancements to keep the site running smoothly and adapting to new trends and technologies.
Conclusion
The partnership between MotorWeek and Sutter Group highlights the importance of a strong digital presence for media brands. Through thoughtful design and innovative development, Sutter Group helped MotorWeek modernize its website, ensuring that it meets the needs of today’s digital audience while preserving the essence of the MotorWeek brand.
