Winvale Website

Project Highlights

Challenge

Redefine the website of a once industry-leading government sales consultant that needed to forge a stronger connection with prospects in light of tough competition and a changing marketplace.

Solution

In addition to redeveloping the entire Winvale brand from start to finish, TSG created a state-of-the-art website that properly positioned the company. We first took inventory of the existing site content, using Analytics and conversations with their customers and sales team to develop the content map for the site. We then outlined the important content that would satisfy their customers’ needs for information, and lead them through the sales cycle.

After the content map was generated, we illustrated comprehensive template wireframes, which were subsequently turned into designs for the final site. The fully search-engine-optimized site was built with ExpressionEngine CMS, allowing the Winvale team to add content as their business expands and changes. Code languages deployed include XHTML, CSS, Javascript and PHP.

 

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