Challenge
Use word-of-mouth marketing techniques and social media technology to help a little-known consumer products company develop a massive fan base.
Solution
The Sutter Group worked to create a branded social media presence for True Lemon through Twitter and Facebook that was designed to appeal to the brand’s target audience: health conscious people. In addition, we worked with True Lemon to monitor the blogosphere for opportunities to raise awareness about the product as well as to stimulate trial of the product.
