Design a series of trade show display pieces that draw attention to a significant rebranding effort and position NAVEOS as a forward-thinking, unique brand.
Trade shows are a large component of NAVEOS’ new business strategy, so they engaged TSG – a preferred distributor of leading exhibit manufacturers – to source hardware and to design graphics for a full suite of trade show materials. The items TSG provided included two different fitted table throws, two 11”x17” roll-ups, an 8’ table-top piece and a 10'×10' portable hybrid display.
To generate the design, our strategy team engaged NAVEOS to learn more about their trade show process. This helped inform the brief that the creative team used to develop clean and effective trade show assets that gave visitors a clear understanding of what NAVEOS offered, yet allowed the trade show representatives to share the story. Powerful copy, updated graphics and the inclusion of NAVEOS’ new identity were the focal point of the new designs, providing NAVEOS with effective and modern trade show assets that were visually unique to draw trade show attendees interest.
The 10'×10' display also featured a 22" monitor that allowed TSG to created a 45-second long looping animation highlighting the new NAVEOS branding and scrolling through their services. (To learn more about our video and animation services, click here).
Since NAVEOS, formerly known as DSH Management Solutions, had recently gone through a major rebranding, TSG devised a solution that the healthcare community to make the connection between the old and new brand. To that end, we designed two additional Sintra pieces that could easily be affixed/removed without damage to the 8' and 10' displays announcing that NAVEOS was the company formerly known as DSH Management Solutions.