Following DSH Management's re-naming to NAVEOS, TSG was asked to help shift the healthcare data analytics firm’s brand into the next gear by running the gauntlet of marketing services including taking the logo, developed by a brand consultant, and fully developing a complete brand identity.
Upon working to develop a full brand identity, our next step was to develop a plan to re-launch this brand. The objective was to move quickly to spread the word of the rebranding across a variety of platforms in a way that positioned them properly among the competition and made their solution appealing to their target audiences.
Among other things, we defined their corporate style guide including typography, color palette, headlines/copy, designed and built their new website, designed trade show exhibit booths and collateral, created a PowerPoint template, and then announced it all via email blast template to prospective and existing clients alike. The following images illustrate the fully developed brand and some of the materials we created for them.