Create an updated set of Twitter graphics that better reflect NADA Used Car Guide’s new “Values You Trust” brand positioning and work with Twitter’s updated platform design.
Having recently completed a series of Facebook images for NADA UCG, TSG was engaged to re-imagine the organization’s Twitter profile. Not only was the existing messaging no longer accurate and outdated, but the existing graphics did not take into account recent significant design and layout changes in the Twitter social platform. Creating a successful set of graphics, even for something as simple as Twitter, comes from diligent, thoughtful planning. Our strategy and project management teams started by generating a creative brief, where they outlined key objectives, messaging, tone and other important project specifics. Next, our creative team took over and produced various design directions for client review. After both internal and client-suggested revisions were made, TSG produced the new set of Twitter images that you can see in action on the NADA Used Car Guide Twitter page