Challenge
Create the logo, theme and promotional materials for the Land Rover LR3 product launch event.
Solution
As the site of the Training Launch of the Land Rover LR3, LRU chose Le Chateau Montebello in Quebec, Canada. Since Quebec is a province deeply rooted in French culture, we offered several themes with a French flavor that could be easily understood by the largely English-speaking audience. As the event was a “northern adventure”, we showed the LR3 silhouetted against the Laurentian Mountains in which much of the off-road training was done. This logo graced all the printed materials, was sandblasted on outdoor signage, large‑format printed on indoor and wayfaring signage, embroidered on driving instructor apparel, and made into enamel pins as participant gifts.
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