Land Rover LR You

Project Highlights

Challenge

Find a way to regularly engage with Land Rover retailers in order to reinforce sales training and product knowledge.

Solution

Our solution was LR YOU, a web-based portal that contained easy access to training videos, retailer resources and tools and training calendars. Central to this site, TSG created and produced a series of brief 10 minute videos for Land Rover University that combined instructor-led video and multimedia slides into a hybrid e-learning presentation. Using green screen, we were able to give viewers the impression the instructor was in a dealership. We then created an HTML email and a web portal that served as a distribution mechanism for the videos and corresponding collateral assets, which were made available as links to PDF documents.

 

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