Challenge
Create a distinguishable identity for CRTC to use for the inaugural wine and beer tasting networking mixer.
Solution
To help increase member interaction – and as a friendly way to invite new faces to their events – the Chesapeake Regional Tech Council (CRTC) introduced a wine and beer mixer to their Fall line-up of events. CRTC tapped TSG to develop a name and a creative identity that could be use online, on promotional materials and on collateral.
We shortened the original name – "Chesapeake Regional Tech Council Beer and Wine Tasting – Networking Event" – to "Tech Tasting" – a simple yet amply descriptive (and catchy!) phrase that CRTC members could use to quickly reference to each other and spread the word to others about the event. The logo that TSG designed gives viewers a quick impression of what to expect of the event as well as features the event name prominently to eliminate any potential ambiguity.
